Secord Lake has always been my happy place. My earliest memories are a blur of escaping in a rowboat, fishing, afternoons at the sand bar, and jumping off inner tubes. For me, and for so many of you, this lake isn't just a location, it’s where our favorite stories live.

More recently, my connection to Secord has shifted but deepened. The boat might be parked for now, but the magic hasn’t left. These days begin with a morning coffee in hand, overlooking the new face of the riverbed. It’s a different kind of beauty, but it still brings comfort.

The Better with Water collection is a way to honor those "then and now" moments and keep our sense of humor. This gear is for the resilient community of neighbors and friends who haven't given up on the desire to create new memories here. Whether you’re a lifelong laker, or a weekend visitor, this swag is a badge of honor for the "Stump Life" years.

We all know this place is better with water, and while we wait for the levels to rise, we’re doing our part to protect the land. 10% from every item sold is donated to the Little Forks Conservancy to support water quality and habitat protection in our watershed.

Let’s celebrate the memories we have—and the ones yet to come.